Recognize the value of your brand!
Protecting your organization’s intellectual property (part 1 of an ongoing series)
by Bethany Peak
“Our brand is the single greatest asset that our network has, and it’s what keeps everyone together.” – Marci Marsh, COO, World Wildlife Fund
Your brand is what identifies you and sets you apart. It indicates the source of the goods or services you offer and it is worth protecting. A front-page Wall Street Journal article, “Charity Brawl: Nonprofits Aren’t So Generous When a Name’s at Stake,” details the rise in trademark battles among nonprofits. Unfortunately, nonprofits are not immune from lost brand power or the high cost of litigation. To learn more about protecting your organization’s brand, contact us at firstname.lastname@example.org.